1. 13
    Nov

    Hint to online shopping sites:

    When I notice a pattern in your choice of models that makes me uncomfortable, my brain jumps out of consumer mode and into defensive mode. I stop focusing on evaluating and buying clothes and only scan them: I start focusing on self-preservation. In the end, I feel more comfortable shopping in person because there’s only so much space in your floor plan for your mannequins to attack my psyche. And this is not coming from someone who is plus sized or cannot shop at 5.7.9. Yes, even those closer to the smaller end of the spectrum feel uncomfortable when they’re still made to feel like the odd one out in a small/medium because the mannequin/model wears a small safety pinned in the back. In conclusion, size diversity = customers who don’t feel singled out.

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